Regional Profiles

The Research Division generates, tracks, and analyzes data about domestic and international travel behavior, economic impacts and industry trends, and serves as the research repository for all travel-related tourism information in the state. This information is available to internal and external constituents, government leaders and industry partners. The division drives the strategic goals of AOT and continually refines its research capabilities to better understand and reach targeted visitors.

Overnight Visitation

43.8 million

Total Overnight Visitation, 2022


$3.98 billion

Total Tax Revenue, 2022

Visitor Spending

$28.1 billion

Direct Travel Spending, 2022


179.1 thousand

Total Generated Employment, 2022