Regional Profiles

The Research Division generates, tracks, and analyzes data about domestic and international travel behavior, economic impacts and industry trends, and serves as the research repository for all travel-related tourism information in the state. This information is available to internal and external constituents, government leaders and industry partners. The division drives the strategic goals of AOT and continually refines its research capabilities to better understand and reach targeted visitors.

Overnight Visitation

40.9 million

Total Overnight Visitation, 2021


$3.4 billion

Total Tax Revenue, 2021

Visitor Spending

$23.6 billion

Direct Travel Spending, 2021


167.2 thousand

Total Generated Employment, 2021