The Research Division generates, tracks, and analyzes data about domestic and international travel behavior, economic impacts and industry trends, and serves as the research repository for all travel-related tourism information in the state. This information is available to internal and external constituents, government leaders and industry partners. The division drives the strategic goals of AOT and continually refines its research capabilities to better understand and reach targeted visitors.
Total Overnight Visitation, 2020
Total Tax Revenue, 2020
Direct Travel Spending, 2020
Total Generated Employment, 2020