Regional Profiles
The Research Division generates, tracks, and analyzes data about domestic and international travel behavior, economic impacts and industry trends, and serves as the research repository for all travel-related tourism information in the state. This information is available to internal and external constituents, government leaders and industry partners. The division drives the strategic goals of AOT and continually refines its research capabilities to better understand and reach targeted visitors.
Overnight Visitation
45.4 million
Total Overnight Visitation, 2018
Taxes
$3.63 billion
Total Tax Revenue, 2018
Visitor Spending
$24.4 billion
Direct Travel Spending, 2018
Jobs
192 thousand
Total Generated Employment, 2018