The AOT Cooperative Marketing Program is designed specifically for rural destination marketing organizations (DMOs), regional partnerships, statewide tourism associations and tribal entities to participate in.

Through the AOT Cooperative Marketing Program’s opportunities, participants can drive visitation to Arizona's rural and tribal destinations. The program features a variety of offerings that include research, strategy, content creation/SEO, custom programs, integrated marketing campaigns, online, print, outdoor, and AOT publications, trade & media missions and more.

The next campaign runs from September 1, 2024 to August 31, 2025.

Arizona's DMOs, regional partnerships, statewide tourism associations and tribal entities are invited to apply. AOT welcomes regional partnerships between metro DMOs, rural DMOs and Tribes. Qualifying applicants will receive matched rates. Budget allocations are contingent upon AOT's available funding.

DMO is defined as an incorporated not-for-profit organization or governmental unit that is responsible for the tourism promotion and marketing of a destination on a year-round basis. Only one DMO can participate per city, town or region. Rural DMOs are defined as any DMO located in counties with less than 3,000,000 residents as determined by the 2020 Decennial Census. An entity cannot participate in both Prop 302 and Rural Co-op.

FY25 AOT Cooperative Marketing Program 

• FY25 AOT Cooperative Marketing Program
  • Guidelines
  • Application
  • Affidavit - See Important FY25 Program Notes Below
• FY25 Rural Co-op Program Webinar Presentation
• FY25 Rural Co-op Program Webinar Recording
• FY25 Rural Co-op Program Selection Sheet
• Rural Co-op AOT Explore More Brand Mark
• Media buying assistance  - July 11-12, 2024 - 9 a.m. - 4:30 p.m.
• Applications due - July 26, 2024 by 5:00 p.m. AZ Time
• Selection sheets due - July 26, 2024 by 5:00 p.m. AZ Time
• Affidavit due - September 2, 2024

 

Important FY25 Program Notes:

• This year's program spending cap is $50,000.

 

DMO Designation: All DMO Designation Material Can Be Found HERE

• These documents are only required when there is a change in DMO designation or if the DMO designation provided for FY25 was only authorized for a year.
• Who signs the DMO Affidavit?
  The designating entity’s (the municipality, county, or tribe) authorized signatory. Example: City Manager, Mayor, Tourism Manager, Economic Development Manager, etc.
• What is an “Official Action”?
  An “Official Action” is a resolution, ordinance, contract or tribal action
• Who creates the “Official Action”?
  The designating entity (municipality, county or tribe) would initiate the “Official Action”
• What needs to be included in the “Official Action”?
  • Statement of recognition from the designating entity
  • Signatory authority granted to an individual tied to the designating entity