AOT’s Rural Marketing Co-op Program is designed specifically for rural destination marketing organizations (DMOs), regional partnerships, statewide tourism associations and tribal entities to participate in.
Through the Rural Marketing Co-op program’s opportunities, participants can drive visitation to Arizona's rural and tribal destinations. The program features a robust media plan that includes online, print, outdoor and AOT publications. The campaign runs from September 1, 2021 to August 31, 2022.
Arizona's rural DMOs, regional partnerships, statewide tourism associations and tribal entities are invited to apply. AOT welcomes regional partnerships between metro DMOs, rural DMOs and Tribes. Qualifying applicants will receive subsidized rates. Budget allocations are contingent on AOT's available funding.
In July, AOT will host a Rural Marketing Cooperative webinar where we'll discuss the program guidelines, including eligibility and the application process. We'll also review the marketing plan (target markets, list of opportunities and AOT’s supporting campaign).
FY22 Rural Cooperative Marketing Program Guidelines
FY22 Webinar Presentation
FY22 Webinar Recording
FY22 Online Selection Sheet
Important FY22 Program Notes:
Program Spending Cap: This year's program spending cap has been increased from $50,000 to $75,000
Selection Sheet: The increased spending cap of $75,000 has not been updated on the selection sheet yet, so when you see a warning that you have exceeded the $50,000 spending cap, please ignore
Affidavit: A completed affidavit must be submitted to Alix Skelpsa Ridway at [email protected] no later than September 30, 2021.
Who signs the DMO Affidavit?
The designating entity’s (the municipality, county, or tribe) authorized signatory. Example: City Manager, Mayor, Tourism Manager, Economic Development Manager, etc.
What is an “Official Action”?
An “Official Action” is a resolution, ordinance, contract or tribal action
Who creates the “Official Action”?
The designating entity (municipality, county or tribe) would initiate the “Official Action”
What needs to be included in the “Official Action”?
- Statement of recognition from the designating entity
- Signatory authority granted to an individual tied to the designating entity
Submission Deadline: The program application and selection sheet receipt must be submitted to Jamie Daer at [email protected] by July 23, 2021, 5:00 p.m. PST/MST.