Rural Marketing Co-op Program

AOT’s Rural Marketing Co-op Program is designed specifically for rural destination marketing organizations (DMOs), regional partnerships, statewide tourism associations and tribal entities to participate in.

Through the program’s marketing opportunities, participants can drive visitation to Arizona's rural and tribal destinations. The program features a robust media plan that includes online, print, outdoor and AOT publications. The campaign runs from September 1, 2020 to August 31, 2021.

Arizona's rural DMOs, regional partnerships, statewide tourism associations and tribal entities are invited to apply. AOT welcomes regional partnerships between metro DMOs, rural DMOs and Tribes. Qualifying applicants will receive subsidized rates. Budget allocations are contingent on AOT's available funding.

In August, AOT will host a Rural Marketing Cooperative webinar where we'll discuss the program guidelines, including eligibility and the application process. We'll also review the marketing plan (target markets, list of opportunities and AOT’s supporting campaign).

FY21 Rural Cooperative Marketing Program Guidelines

FY21 Rural Cooperative Marketing Program Presentation

FY21 Rural Cooperative Marketing Program Online Selection Sheet