Economic Impact

Arizona’s warm weather and magnificent natural beauty made tourism the number one export industry in Arizona in 2020. 32.1 million people visited Arizona in 2020 who collectively spent $15 billion in the state. The money spent by visitors supports jobs and generates tax revenue. The $2.7 billion in 2020 tax revenue equals an annual tax savings of $986 for every Arizona household and supported 160,500 industry jobs.

Overnight Visitation

32.1 million

Total Overnight Visitation, 2020


$2.7 billion

Total Tax Revenue, 2020

Visitor Spending

$15 billion

Direct Travel Spending, 2020


160.5 thousand

Total Generated Employment, 2020


Arizona Travel Impacts 2011-2020

Arizona Office of Tourism commissions an annual study to examine the economic impact of the travel industry in the state and presents the updated data at the annual Governor’s Conference on Tourism. The following reports detail the impact of the travel industry to the state and each of its five regions and fifteen counties. The second report presents the same information by legislative district.


The Arizona Travel Impacts Interactive Dashboard

Click on the image below to access the Arizona Travel Impacts Interactive Tool for instant access to data on key indicators statewide, by region and by county, and allows you to download the information for your own analysis.