AOT’s domestic advertising strategy includes media collaborations with national publications, along with marketing efforts in Target Cities, Spring Training and In-State marketing campaigns.
Advertising efforts consist of a diverse media mix including print, television, out-of-home, digital, mobile,
PPC, retargeting, video, consumer activations and social media executions.
The campaigns reach a national audience with an emphasis in three primary targeted cities: Chicago, San Francisco, New York and two secondary – Minneapolis and Seattle.
Arizona Expedition Season 4 - Harun Mehmedinovic
Arizona Expedition follows filmmaker and photographer, Harun Mehmedinovic as he talks about filming the night sky and starting the Skyglow Project with Gavin Heffernan.
Arizona Expedition Season 4 - Kathryn Bertine
Kathryn Bertine, Founder/CEO of Homestretch Foundation discusses what inspires her and other athletes to train in Arizona.
Arizona Expedition Season 4 - Len Necefer, Ph.D.
Len Necefer, the founder of Natives Outdoors, talks about what inspires him to adventure and tell the stories of the Southwest Native Tribes.
2019 Sunshine to Share Media Blitz Campaign
In 2019, AOT conducted a media blitz in Chicago and New York in the depth of winter to promote our warm-weather destination..
[UN]REAL ARIZONA Tucson & Cochise County
[UN]REAL ARIZONA travels to Tucson & Cochise County to explore leisure and food.
AOT Saks Sizzle Campaign
These window and in-store displays were showcased at Saks Fifth Avenue New York City location. It highlights various National Parks located within the State of Arizona.