Domestic Program

The Arizona Office of Tourism / Visit Arizona applies a persona-based marketing strategy. This is a consumer-focused marketing approach where we have created detailed profiles of our ideal travel consumer and then tailored travel marketing messaging and campaigns specifically to those personas.

Destination Marketing Organizations

Video Library

Arizona Expedition Season 4 - Harun Mehmedinovic

Arizona Expedition follows filmmaker and photographer, Harun Mehmedinovic as he talks about filming the night sky and starting the Skyglow Project with Gavin Heffernan.

Arizona Expedition Season 4 - Kathryn Bertine

Kathryn Bertine, Founder/CEO of Homestretch Foundation discusses what inspires her and other athletes to train in Arizona.

Arizona Expedition Season 4 - Len Necefer, Ph.D.

Len Necefer, the founder of Natives Outdoors, talks about what inspires him to adventure and tell the stories of the Southwest Native Tribes.

2019 Sunshine to Share Media Blitz Campaign

In 2019, AOT conducted a media blitz in Chicago and New York in the depth of winter to promote our warm-weather destination.

[UN]REAL ARIZONA Tucson & Cochise County

[UN]REAL ARIZONA travels to Tucson & Cochise County to explore leisure and food.

AOT Saks Sizzle Campaign

These window and in-store displays were showcased at Saks Fifth Avenue New York City location. It highlights various National Parks located within the State of Arizona.

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