Strategic Plans

Arizona Office of Tourism Three-Year Strategic Plan

3-year strat plan

This Three-Year Strategic Plan is an internal guiding document to support the Arizona Office of Tourism (AOT) in prioritizing the creation of an Arizona travel experience that is beyond compare.

Three-Year Strategic Plan 2021-2024

Arizona Office of Tourism One-Year Strategic Plan

As the only public agency that promotes Arizona as a travel destination, the Arizona Office of Tourism (AOT) is dedicated to developing, implementing, and maintaining marketing programs that keep Arizona top-of-mind as a vibrant travel destination.

AOT encourages you to take a few moments to review our current One-Year Strategic Plan.

AOT's FY 2024 Strategic Plan

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Arizona Tourism Industry Strategic Recovery Plan


In response to the COVID-19 pandemic, the Arizona Office of Tourism (AOT) has developed a Tourism Strategic Recovery Plan to accelerate the recovery of travel and tourism throughout the state over the next 12-18 months. While AOT acknowledges the many challenges that lie ahead, far too much is at stake to stand idle and wait for an unknown future. Instead, AOT has made the stabilization and recovery of Arizona’s tourism economy its top priority. You can access the plan below.

Executive Summary

Full Tourism Strategic Recovery Plan


AOT Stewardship Roadmap

Building upon our three-year strategic plan, we’ve drafted this stewardship roadmap for the Arizona tourism industry. We’ve focused our efforts on the next five years and beyond. While the Arizona Office of Tourism will act as the convener of the tactics, it is our hope that this will continue to build and grow with collaboration from stakeholders at the local, state and national levels.