Strategic Plans


1: Increase total visitation and direct visitor spending

2: Increase industry relations and education

3: Optimize operations

Arizona Tourism Industry Strategic Recovery Plan

In response to the COVID-19 pandemic, the Arizona Office of Tourism (AOT) has developed a Tourism Strategic Recovery Plan to accelerate the recovery of travel and tourism throughout the state over the next 12-18 months. While AOT acknowledges the many challenges that lie ahead, far too much is at stake to stand idle and wait for an unknown future. Instead, AOT has made the stabilization and recovery of Arizona’s tourism economy its top priority. You can access the plan below.

Executive Summary

Full Tourism Strategic Recovery Plan





Stakeholder Advisory Panel Summit Report

Arizona Office of Tourism Strategic Plan

As the only public agency that promotes Arizona as a travel destination, the Arizona Office of Tourism (AOT) is dedicated to developing, implementing, and maintaining marketing programs that keep Arizona top-of-mind as a vibrant travel destination.

Tourism is the largest export-industry in Arizona, generating $15 billion of direct spending, $2.7 billion in local, state and federal taxes, and 160,500 jobs in 2020. In addition to the attraction of more visitors, an engaging and enjoyable travel experience can also be a critical first step in attracting new residents, entrepreneurs and businesses to move to Arizona.


AOT encourages you to take a few moments to review our current Strategic Plan.

AOT's FY 2022 Strategic Plan

Strat Plan Image