Visitation & Profiles

AOT provides key information about domestic overnight visitors to Arizona based on visitor studies by Longwoods and Tourism Economics. The following documents include share of business v. leisure travelers, resident v. nonresident travelers, average party size, age, number of nights stayed, top activities and expenditures for each of Arizona's five regions compared to the state as a whole.

Overnight Visitation

43.9 million

Total Annual Visitation, 2017


$3.37 billion

Total Tax Revenue, 2017

Visitor Spending

$22.7 billion

Direct Travel Spending, 2017


187 thousand

Total Generated Employment, 2017