Visitation & Profiles

AOT provides key information about domestic overnight visitors to Arizona based on visitor studies by Longwoods and Tourism Economics. The following documents include share of business v. leisure travelers, resident v. nonresident travelers, average party size, age, number of nights stayed, top activities and expenditures for each of Arizona's five regions compared to the state as a whole.

Overnight Visitation

32.1 million

Total Overnight Visitation, 2020


$2.7 billion

Total Tax Revenue, 2020

Visitor Spending

$15 billion

Direct Travel Spending, 2020


160.5 thousand

Total Generated Employment, 2020