Trade & Media Events Calendar
These are events that we know of currently FY26. All events are subject to change. Continual updates to the calendar will occur as plans are confirmed. AOT reserves the right to cancel or change dates, details and participation fees for trade shows, sales missions, media missions and press trips as needed.
Download the FY26 Trade & Media Events Calendar PDF Here.
Download the FY27 Trade & Media Events Calendar PDF Here.
Upcoming Events
IMM BERLIN TRAVMEDIA DAY
Date: March 3, 2026
Locations: Berlin, Germany
AOT Division: Media Relations
Participants: Open to all statewide DMO partners, CVBs &
Chambers Website: https://travmedia.com/imm/
Cost: Varies based on membership
Program Summary: IMM is a self-registering event. Each delegate has their own table and set of media appointments to meet with top travel journalists, editors and broadcasters to discuss their news, events and developments. A single-day networking and relationship-building opportunity. Visit https://travmedia.com/immgermany for more info.
AOT Contact: Marjorie Magnusson at mmagnusson@tourism.az.gov
CANADA TRADE SALES MISSION
Date: March 9 – 13, 2026
Location: Toronto & Vancouver
AOT Division: Trade
Participants: Participation is open to statewide tourism suppliers. Preference will be given to Arizona CVBs, Chambers, DMOs first
Cost: $3,500
CoOp Mktg Program: $1,750
Program Summary: AOT’s trade representatives in Canada, GMS will coordinate a mission with one-to-one appointments in Toronto & Vancouver.
AOT Contact: Joanna Tejeda, jtejeda@tourism.az.gov
GO WEST SUMMIT
Date: March 31 – April 4, 2026
Location: Las Vegas, NV
AOT Division: Trade
Participants: Self-Registration – open to any Arizona Tourism Supplier
Info: https://www.gowestsummit.com/
Participant Cost: $3,695 – This event is self-registration
CoOp Mktg Program: $1,500 cap on Trade
Audience: International Travel Trade & Receptive Tour Operators
Program Summary: Suppliers representing destinations, properties and attractions from the American West and tour operators from around the planet participate in multi-day appointment sessions.
AOT Contacts: Deanna Nunemacher, dnunemacher@tourism.az.gov
MIXED INT’L INFLUENCERS GROUP PRESS TRIP
Date: TBD
Locations: TBD
Theme: Route 66 Centennial
Audience: International influencers (one from each market we have representation in including Australia, Canada, France, Germany, Mexico and the UK) will explore Route 66 in preparation for the Centennial celebration.
Program Summary: TBD
AOT contact: Kim Todd at ktodd@tourism.az.gov
IPW GREATER FORT LAUDERDALE
Dates: May 17-21, 2026
Location: Greater Fort Lauderdale, FL
AOT Division: Trade & Media
Participants: Participation is open to anyone in the tourism industry. Visit https://www.ipw.com/ for more information and to register.
Cost: Varies by exhibit size and is self-registration
CoOp Mktg Program (Trade): $2,500 (Limit up to 4 DMOs MAX)
CoOp Program (Media): $1,000 for media marketplace (must be registered for a standard or island booth in order to register for media marketplace)
Program Summary: IPW, organized by the US Travel Association, is the premier international trade show in the US attracting nearly 1,200 international tour operators and 250 travel journalists from more than 70 countries each year. AOT attends with staff and international representatives conducting 20-minute, pre-scheduled appointments over three days. In addition to meeting with media at the Arizona booth, AOT also has the opportunity to meet with journalists at the Media Marketplace, which is typically held on the first day of the show.
AOT Booth co-op: AOT allows rural/tribal DMO’s to co-op in to sit in the AOT booth and share appointments with us at an affordable price. Space will be limited to one delegate per DMO (4 MAX) on a first come/first serve basis. Please refer to the Rural co-op selection sheet for more information.
AOT Contact: Trade: Joanna Tejeda, jtejeda@tourism.az.gov / Deanna Nunemacher, dnunemacher@tousim.az.gov / Media: Kim Todd, ktodd@tourism.az.gov
Arizona Governor's Conference on Tourism
Date: August 12-14, 2026
Location: Tucson
AOT Division: All divisions
Participants: Open to all industry partners
Cost: $400.00 (early bird; $500 after May 2)
Program Summary: Industry tourism conference for networking, best practices and collaboration. https://azgcot.com/
AOT Contact: Kiva Couchon: kcouchon@tourism.az.gov
ESTO - US Travel Association
Date: August 24-26, 2026
Location: Philadelphia, PA
AOT Division: Trade & Media
Participants: Travel Industry Education – State and City DMO representatives
Cost: ESTO is self-registration. More information at: esto.ustravel.org
Program Summary: ESTO (Educational Seminar for Tourism Organizations) is the premier annual learning and knowledge-sharing forum for destination marketing professionals.
Brand USA Travel Week UK & Europe
Date: September 28 – October 1, 2026
Location: Amsterdam
Participants: This event is self-registration at https://thebrandusa.com/travelweek
Cost: (TBC*)
CoOp Mktg Program: Cap on Trade $1,500
Audience: UK & European Tour operators / Media component
Program Summary: Brand USA Travel Week is an immersive celebration of the United States showcasing the diverse range of travel experiences available in the U.S. The event will consist of three major components: The Brand USA Travel Expo B2B event, the Enrichment Series with educational sessions and the Brand USA Consumer Event.
AOT Contact: Trade: Melina Conroy, mconroy@tourism.az.gov / Media: Kim Todd, ktodd@tourism.az.gov
Mexico Trade & Media Mission
Date: October 2026 (Dates TBD)
Location: Mexico City and Monterrey
AOT Division: Trade and Media
Participants: Participation is open to statewide tourism suppliers. Preference will be given to Arizona CVBs, Chambers, DMOs first
Cost: $3,500 per DMO / 1 delegate per DMO. Contact AOT if you wish to bring more than one delegate.
CoOp Mktg Program: $1,750
Program Summary: AOT and its partners will host trade & media functions in Monterrey and Mexico City to educate the travel trade and journalists about Arizona’s world-class tourism amenities. Additionally, we will schedule one-on-one appointments with travel trade and media.
AOT Contacts: Media: Kim Todd at ktodd@tourism.az.gov
Trade: Joanna Tejeda at jtejeda@tourism.az.gov
Program Summary: AOT and its partners will host trade & media functions in Guadalajara and Mexico City to educate the travel trade and journalists about Arizona’s world-class tourism amenities. Additionally, we will schedule one-on-one appointments with travel trade and media.
AOT Contacts: Trade: Joanna Tejeda, jtejeda@tourism.az.gov / Media: Kim Todd, ktodd@tourism.az.gov
28th American Indigenous Tourism Conference
Date: October 19-22, 2026
Location: Tulalip Resort Casino in Tulalip, Washington
AOT Division: American Indian Program
Participants: Participation is open to all Arizona tourism entities.
Cost: Costs vary depending on the level of participation. All registration information is available at https://www.aianta.org/aitc/ or call 505-724-3592 for more information. This conference will be offered in rural co-op for up to 6 individuals and is self-registration.
Audience: U.S. and Arizona Tourism partners and Tribal entities that provide products and services to the domestic and international travel market.
Program Summary: This national conference focuses on tourism in Indian Country and shares knowledge, experience and best practices from tourism programs around the United States.
AOT Contact: Dawn Melvin, Dmelvin@tourism.az.gov
Travel Classics West
Date: November 5-8, 2026
Location: Santa Fe, New Mexico
AOT Division: Media
Audience: U.S. and Canada-based freelance travel writers and editors.
Program Summary: Travel Classics West is a premier travel writer conference that allows freelance travel writers the opportunity to meet with the industry’s top editors and freelance writers.
AOT Contact: Kim Todd, ktodd@tourism.az.gov
Taiwan Trade and Media MIssion
Date: November 16-20, 2026
Location: Taipei (Trade and Media), Taichung and Kaohsiung (Trade only)
AOT Division: Trade and Media
Participants: Open to all statewide DMO partners, CVBs & Chambers
Cost: $3,500 per DMO / 1 delegate per DMO. Contact AOT if you wish to bring more than one delegate (Trade).
*Media cost (Taipei only) is $1,750
CoOp Mktg Program: $1,750 (Trade) / $875 (Media)
Program Summary: AOT’s trade and media representative in Taiwan, AVIAREPS, will coordinate a joint trade and media event along with one-on-one appointments with Taiwanese travel trade and media/influencers in Taipei. Trade will also have meetings and/or events in the cities of Taichung and Kaohsiung.
AOT Contacts: Media: Kim Todd at ktodd@tourism.az.gov / Trade: Joanna Tejeda at jtejeda@tourism.az.gov
German Media Mission
Date: December 7-10, 2026
Location: Hamburg and Vienna
Participants: Participation is open to statewide tourism suppliers. Preference will be given to Arizona CVBs, Chambers, DMOs first
Cost: $3,500 per DMO / 1 delegate per DMO. Contact AOT if you wish to bring more than one delegate.
CoOp Mktg Program: $1,750
Audience: AOT and its partners will host media functions and appointments in Hamburg and Vienna to educate media about Arizona’s world-class tourism amenities.
AOT Contacts: Media: Marjorie Magnusson, mmagnusson@tourism.az.gov
German Trade Mission
Date: December, 2026 (Dates TBD)
Location: Hamburg, Hanover, Berlin, Frankfurt
Participants: Participation is open to statewide tourism suppliers. Preference will be given to Arizona CVBs, Chambers, DMOs first
Cost: $3,500 per DMO / 1 delegate per DMO. Contact AOT if you wish to bring more than one delegate.
CoOp Mktg Program: $1,750
Audience: AOT and its partners will host trade functions in Germany to educate the travel trade about
Arizona’s world-class tourism amenities. Additionally, we will schedule one-on-one appointments with travel trade.
AOT Contacts: Joanna Tejeda, jtejeda@tourism.az.gov
IMM TraveMedia Day NYC
Date: January XXX, 2027 (Summit on the 1st day and appointments on the 2nd day)
Location: New York City
Participants: Open to all statewide DMO partners, CVBs & Chambers
AOT Division: Media Relations
Cost: Varies based on membership / Self registration is required
CoOp Mktg Program: $TBD
Program Summary: IMM TravMedia is a self-registering event. Each delegate has their own table and set of media appointments to meet with top travel journalists, editors and broadcasters to discuss their news, events and developments. This is a networking and relationship-building opportunity and appointments are scheduled in the TravMedia portal. Visit https://travmedia.com/immusa/ for more info.
AOT Contact: Marjorie Magnusson, mmagnusson@tourism.az.gov
Canada Media Mission
Date: February XXX, 2027
Location: Toronto and Vancouver
AOT Division: Media
Participants: Participation is open to statewide tourism suppliers. Preference will be given to Arizona CVBs, Chambers, and DMOs first
Cost: $3,500 per DMO, / 1 delegate per DMO. Please contact AOT if you wish to bring more than one delegate.
CoOp Mktg Program: $1,750
Program Summary: AOT’s media representative in Canada, Reach Global, will coordinate a media mission to meet with key media in Toronto and Vancouver
AOT Contact: Marjorie Magnusson, mmagnusson@tourism.az.gov
VUSA Australia Expo Week
Date: February, 2027
Location: Brisbane, Melbourne, Sydney
AOT Division: Trade
Participants: Self-Registration – open to any Arizona Tourism Supplier
Info: https://visitusa.org.au/visit-usa-events/
Cost: $5,500
CoOp Mktg Program: $1,500 cap
Program Summary: The ultimate travel expo for agents, featuring over 60 US exhibitors showcasing iconic
destinations, hotels, cruises, experiences, and more.
AOT Contacts: Melina Conroy, mconroy@tourism.az.gov
BUSA Australia B2B Day
Date: February, 2027
Location: Sydney
AOT Division: Trade
Participants: Self-Registration – open to any Arizona Tourism Supplier
Info: https://www.thebrandusa.com/events/all/australia-b2b-day
Cost: TBD (waiting for BUSA to publish fee for 2026)
CoOp Mktg Program: up to $750
Program Summary: The B2B sessions are an excellent opportunity to have one-on-one meetings with major decision makers: wholesalers, cruise operators and incentive companies in one venue. Buyers will be invited to attend from New Zealand as well as major cities throughout Australia.
AOT Contacts: Melina Conroy, mconroy@tourism.az.gov
IMM Berlin TravMedia Day
Date: March XX, 2027
Locations: Berlin, Germany
AOT Division: Media Relations
Participants: Open to all statewide DMO partners, CVBs &
Chambers Website: https://travmedia.com/imm/
Cost: Varies based on membership
Program Summary: IMM is a self-registering event. Each delegate has their own table and set of media appointments to meet with top travel journalists, editors and broadcasters to discuss their news, events and developments. A single-day networking and relationship-building opportunity. Visit https://travmedia.com/immgermany for more info.
AOT Contact: Marjorie Magnusson at mmagnusson@tourism.az.gov
ITB Berlin 2027
Date: March 9-7, 2027
Location: Berlin, Germany
Participants: Open to statewide tourism suppliers (Trade). For meeting counter self-registration and more information, visit: https://www.b-for.com/events/itb-berlin
Cost: TBD*
Program Summary: The International Tourism Exchange ITB Berlin is known throughout the world as the leading trade fair for the global tourism industry. This makes ITB Berlin the main forum for communication and marketing for the worldwide tourism sector. It is an ideal opportunity for exhibitors to get their messages out to both trade visitors and the media. ITB is the world’s largest travel industry trade show with more than 10,000 exhibitors from more than 180 countries competing for travel business from this important European market.
AOT Contact: Joanna Tejeda, jtejeda@tourism.az.gov
Go West Summit
Date: TBD 2027
Location: XXX,
AOT Division: Trade
Participants: Self-Registration – open to any Arizona Tourism Supplier
Info: https://www.gowestsummit.com/
Participant Cost: TBC – This event is self-registration
CoOp Mktg Program: $1,500
Audience: International Travel Trade & Receptive Tour Operators
Program Summary: Go West Summit delivers a strategic, all-in-one experience designed to drive business deals, connections and industry insight. Through multi-day Marketplace sessions, Western U.S. and Canadian suppliers meet with global tour operators for one-on-one meetings that foster lasting partnerships. Combining the scale of a large event with the personalized feel of a smaller gathering, and backed by nearly 40 years of industry leadership, Go West offers high value as a premier tourism event focused on relationship building, opportunity and inspiration.
AOT Contacts: Joanna Tejeda, jtejeda@tourism.az.gov
UK Trade and Media Mission
Date: April 19-20, 2027 (in conjunction with AOT’s France Trade and Media Mission)
Location: London + Dublin
AOT Division: Trade and Media
Participants: Participation is open to statewide tourism suppliers. Preference will be given to Arizona CVBs, Chambers, DMOs first
Cost: $1,750 per DMO / 1 delegate per DMO per mission. $3,500 per delegate to attend both UK and France missions.*Cost does not include travel expenses or shipping.
CoOp Mktg Program: $875 per mission
Program Summary: AOT and its partners will host trade & media functions in London and Dublin to educate the travel trade and media about Arizona’s world-class tourism amenities. Additionally, we will schedule one-on-one appointments with travel trade and media.
AOT Contacts: Media: Kim Todd, ktodd@tourism.az.gov / Trade: Melina Conroy, mconroy@tourism.az.gov
France Trade and Media Mission
Date: April 21-22, 2027 (in conjunction with AOT’s UK Trade and Media Mission)
Location: Paris
AOT Division: Trade and Media
Participants: Open to all statewide DMO partners, CVBs & Chambers
Cost: $1,750 per DMO / 1 delegate per DMO per mission. $3,500 per delegate to attend both UK and France missions.*Cost does not include travel expenses or shipping.
CoOp Mktg Program: $875 per mission
Program Summary: AOT’s trade and media representative in France, B World Communication, will coordinate a joint trade and media event along with one-on-one appointments with French travel trade and media.
AOT Contacts: Media: Kim Todd, ktodd@tourism.az.gov / Trade: Melina Conroy, mconroy@tourism.az.gov
Canada Trade Sales Mission
Date: April XX, 2027
Location: TBD
AOT Division: Trade
Participants: Participation is open to statewide tourism suppliers. Preference will be given to Arizona CVBs, Chambers, DMOs first
Cost: $3,500
CoOp Mktg Program: $1,750
Program Summary: AOT’s trade representatives in Canada, GMS, will coordinate a sales mission with one-on-one appointments and evening networking events in select cities in Canada.
AOT Contact: Deanna Nunemacher, dnunemacher@tourism.az.gov
IPW New Orleans
Dates: May 2-6, 2027
Location: New Orleans, LA
AOT Division: Trade & Media
Participants: Participation is open to anyone in the tourism industry. Visit https://www.ipw.com/ for more information and to register.
Cost: Varies by exhibit size and is self-registration
CoOp Mktg Program: $2,500 (Limit up to 4 DMOs MAX)
Program Summary: IPW, organized by the US Travel Association, is the premier international trade show in the US attracting nearly 1,200 international tour operators and 250 travel journalists from more than 70 countries each year. AOT attends with staff and international representatives conducting 20-minute, pre-scheduled appointments over three days. In addition to meeting with media at the Arizona booth, AOT also has the opportunity to meet with journalists at the Media Marketplace, which is typically held on the first day of the show.
AOT Booth co-op: AOT allows rural/tribal DMO’s to co-op in to sit in the AOT booth and share appointments with us at an affordable price. Space will be limited to one delegate per DMO (4 MAX) on a first come/first serve basis. Please refer to the Rural co-op selection sheet for more information.
AOT Contact: Trade: Joanna Tejeda, jtejeda@tourism.az.gov / Media: Kim Todd, ktodd@tourism.az.gov
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