Wine Survey
AOT produced this study to identify the economic impact of Arizona’s wine tourism industry as it exists in 2023, with similar studies having been conducted in 2011 and 2017.
This study surveyed wine tourism participants to collect information on general demographics, on-site expenditures, visitation length, and overall wine-tasting experiences. Surveys were administered to visitors (one per party) at tasting rooms, vineyards, and wineries in Arizona’s three official wine-growing regions, also known as American Viticultural Areas or AVAs.
Results
Economic Impact
Using the economic input-output model to include all direct, indirect and induced effects, in 2023, Arizona’s wine tourism industry:
- Created an estimated $351 million in total economic output.
- Supported an estimated 2,430 jobs and generated $115 million in labor income.
- Generated nearly $40 million in total taxes, $10 million of which was state taxes and $7 million was local taxes.
Over A Decade of Growth
Arizona’s wine tourism industry has shown incredible growth since 2011. This includes 500% or higher growth in categories including wine visitor spending, total economic output, employment and employment income.
Between 2011 and 2023:
- Wine Visitor Spending increased an astounding 677%, from over $31 million to over $241 million.
- Economic Output increased 588%, from over $51 million to over $351 million.
- Wine-related Employment increased 500% from 405 employed to 2,430.
- Labor Income increased 539% from over $18 million to over $115 million in earnings.