Sustainability

Sustainable Tourism refers to the environmental, social-economics, and cultural & heritage aspects of tourism development.

AOT spent the fiscal year analyzing, identifying and strategically planning how to further expand destination management and sustainability efforts as an agency. One item identified early on was the critical need to establish the definition and foundation for sustainable tourism both as an agency and as a state. Another gap that was identified early on was the duplication of efforts and information silos within state and federal agencies, especially in the outdoor recreational industry. While a strong relationship had already been established between AOT and Arizona State Parks & Trails there was room for further expansion and collaboration.

Results

Defined Pillars for Sustainability 

  1. Responsible Behavior Communications 
  2. Stakeholder Engagement 
  3. Industry Education & Training 
  4. Steer Sustainable Tourism Statewide Efforts 

Strengthened Arizona State Parks & Trails Relationship 

  • Bi-weekly meetings
  • Planning and data assistance
  • Collaboration on building the Arizona Collaborative Outdoor Recreation Network (ACORN)
  • Dual marketing educational effort established to promote T.R.E.A.D. principles for motorized outdoor recreational use

Connected Arizona State efforts to other state agencies and federal organizations 

  • Arizona became a provisional member of the Confluence of States 

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