Sports Marketing

Through major marketing efforts to in-market consumer activations, AOT worked to encourage visiting sports fans, and those yet to visit, to extend their Arizona sports vacations beyond just the Valley and the events that brought them here.

AOT targeted the Cactus League team markets and the greater Phoenix area to inspire visitation. Various marketing tactics included out-of-home, print ads, streaming radio, video, digital and in-market stadium placements. The agency also ran ads during the World Series to create excitement for Spring Training.