Phoenix Area Hotel Occupancy Increases to 44.7%
Occupancy Reached 51.8% on August 1
PHOENIX, AZ. (AUGUST 7, 2020) –– The most recent weekly Arizona tourism data shows hotel occupancy in the Phoenix area at 44.7% for the week of July 26 - Aug. 1, representing a 2.5 percentage point increase over last week. Phoenix had the 9th highest occupancy rate among the Top 25 U.S. markets. Occupancy is down 24% year-over-year for this time period.
It is also important to note that summer is low tourism season in Arizona’s deserts, so lower Phoenix occupancy is common anyway. Also, occupancy progressively increased each day of the week July 26 - Aug. 1, reaching a high of 51.8% on Saturday, Aug. 1, which was an increase of 5 percentage points over the previous Saturday.
Additionally, Revenue Per Available Room, or RevPAR, is down 28% over the same week last year. RevPAR, which is used industry-wide, is the most comprehensive measure of lodging performance.
Arizona drive traffic increases
Arizonans are traveling by car away from home 43.3% less now than they did prior to the beginning of the crisis in February, according to data measured on August 4 by the Arrivalist Daily Travel Index. Compared to the prior week, car travel by Arizonans decreased by 2.7%, and Americans as a whole traveled 1.9% less this week than last week.
Travelers altering trips declines
A biweekly survey of American Travelers, conducted by Longwoods International, monitors travel plans. As of July 29, 73% of American travelers with trips planned in the next six months said they will alter their travel plans due to the coronavirus. This is a drop of 4 percentage points from July 15. This includes either reducing travel, canceling trips, changing to a drive destination from a flight or changing from an international trip to a domestic trip.
The Arizona Office of Tourism provides this data on a weekly basis to help paint an accurate picture of the challenges facing Arizona’s tourism industry, which employed 192,000 Arizonans and contributed $1 billion to the state’s budget in 2018, and to track its recovery as a critical driver of Arizona’s economy.
Media Contact: Josh Coddington, (480) 438-4700, [email protected]
About the Arizona Office of Tourism
The Arizona Office of Tourism works to strengthen and grow Arizona's economy through travel and tourism promotion, positioning Arizona as the leading tourism destination for domestic and international travelers. Tourism is a key industry that provides positive economic impacts to every community, city and all 15 counties across the state.