Welcome to the ARIZONA OFFICE OF TOURISM
This site serves as the research and marketing resource for the Arizona tourism industry and media representatives. Research data, marketing plans and program information regarding the Arizona Office of Tourism's strategic program of work is available throughout this site.
The
Numbers
AOT provides the most recent Quarterly reports and Year-to-Date Monthly lodging data for Arizona.
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Domestic Overnight Visitation, 2024
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Direct Travel Spending, 2024
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Travel Generated Earnings, 2024
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Total Generated Employment, 2024
About Us
The Arizona Office of Tourism (AOT) strives to enhance the state economy and the quality of life for all Arizonans by expanding travel activity and increasing related revenues through tourism promotion and development. AOT’s goal is to provide effective, research-driven strategies to achieve this mission while serving as the comprehensive leader in Arizona’s tourism industry.
What's New With AOT
Trade & Media Events Calendar
These are events that we know of currently FY25. All events are subject to change. Continual updates to the calendar will occur as plans are confirmed.
Budget Submittal
This document is a preliminary budget request by the Arizona Office of Tourism for the upcoming fiscal year. The preliminary budget request does not necessarily reflect the contents of the Executive Budget Proposal or budget allocations determined during the legislative process.
FY24 Annual Report
The fiscal year was largely defined by the steady growth of most segments of Arizona’s tourism and hospitality industry. Our ongoing strategic planning efforts, which serve as the backbone of our approach help ensure our daily marketing decisions are as effective as possible.
Tourism Tuesday
Tourism Tuesday is the central communication from the Arizona Office of Tourism where industry partners can find the latest research, collaboration opportunities and marketing results. Tourism Tuesday is sent every other Tuesday. Sign up and stay connected to the agency with this informative bi-monthly digital newsletter.
AZ on the Rise
FY25 Annual Report is here! As we close out Fiscal Year 2025, the Arizona Office of Tourism (AOT) is proud to share the measurable progress we’ve made toward our strategic goals and our ongoing commitment to positioning Arizona as a premier travel destination.
Partner Opportunities
American Indian Outreach
AOT offers a number of programs to support American Indian Communities across Arizona. Cultural heritage tourism, including the American Indian experience, is an integral component of AOT’s marketing efforts.
AppreciateAZ
To protect Arizona’s natural icons and ensure the protection of the spaces and places that draw travelers to the state, the Arizona Office of Tourism developed, in collaboration with the Leave No Trace, Center for Outdoor Ethics, AppreciateAZ. This program promotes sustainable tourism tactics and responsible recreation throughout Arizona, advocating for visitation in a manner that won’t deplete our state's environmental, economic, or cultural resources. Learn how you can help protect Arizona's iconic natural features.
Arizona State Travel Guide/Map
The Arizona Official State Travel Guide is the official fulfillment publication for the Arizona Office of Tourism, and is the only magazine included in the primary information packet. The Arizona Official State Map is the companion piece to the Arizona Official State Travel Guide.
Arizona Tourism University
AOT’s Arizona Tourism University (ATU) program is a series of educational webinars to support the development, management and promotion of Arizona’s tourism industry. AOT is committed to providing the most current expert resources to share information, best practices and marketing trends that can be applied to statewide tourism programs.
Arizona Visitor Information Centers
Visitor centers play a vital role in how we promote Arizona as a travel destination. These centers often serve as a traveler’s first stop, giving communities the opportunity to provide a positive first impression of Arizona. Your center is essential to how we promote local, regional and statewide attractions, destinations, dining options and hospitality amenities.
Sponsorships
Sponsorships with AOT are regulated to other state/federal agencies, tribal entities, municipalities and officially designated marketing organizations (DMOs). Sponsorships need to directly support the marketing efforts of the opportunity. The sponsorships return on investment (ROI) must be equal to or greater than the requested amount. Sponsorships will not support charitable events.