Phoenix Area Hotel Occupancy Dips to 43.6%
PHOENIX, AZ. (AUGUST 14, 2020) –– The most recent weekly Arizona tourism data shows hotel occupancy in the Phoenix area at 43.6% for the week of Aug. 2 - Aug. 8, representing a 1 percentage point decrease over last week. Phoenix maintained the 9th highest occupancy rate among the Top 25 U.S. markets for the fifth week in a row. Occupancy is down 34% year-over-year for this time period.
It is also important to note that summer is low tourism season in Arizona’s deserts, so lower Phoenix occupancy is common anyway. Sunday and Monday (Aug. 2 - Aug. 3) were up compared to the previous week, but the rest of the days were all down.
Additionally, Revenue Per Available Room, or RevPAR, is down 40% over the same week last year. RevPAR, which is used industry-wide, is the most comprehensive measure of lodging performance.
Arizona drive traffic decreases
Arizonans are traveling by car away from home 36.8% less now than they did prior to the beginning of the crisis in February, according to data measured on Sunday, August 9 by the Arrivalist Daily Travel Index. Compared to the prior week, car travel by Arizonans decreased by 0.4%, and Americans as a whole traveled 0.1% less this week than last week.
Travelers altering trips declines
A biweekly survey of American Travelers, conducted by Longwoods International, monitors travel plans. As of July 29, 73% of American travelers with trips planned in the next six months said they will alter their travel plans due to the coronavirus. This is a drop of 4 percentage points from July 15. This includes either reducing travel, canceling trips, changing to a drive destination from a flight or changing from an international trip to a domestic trip.
The Arizona Office of Tourism provides this data on a weekly basis to help paint an accurate picture of the challenges facing Arizona’s tourism industry, which employed 192,000 Arizonans and contributed $1 billion to the state’s budget in 2018, and to track its recovery as a critical driver of Arizona’s economy.
Media Contact: Josh Coddington, (480) 438-4700, [email protected]
About the Arizona Office of Tourism
The Arizona Office of Tourism works to strengthen and grow Arizona's economy through travel and tourism promotion, positioning Arizona as the leading tourism destination for domestic and international travelers. Tourism is a key industry that provides positive economic impacts to every community, city and all 15 counties across the state.