International Marketing

In FY24, AOT launched several international business-to-consumer, business-to-business and consumer advertising campaigns using elements of the domestic “Here You Are” campaign to inspire visitation to the state.

The agency used a wide variety of marketing tactics, including efforts with Brand USA, Expedia, JC Decaux, Evasions, and in-market international tour operators in cooperation with our in-market representatives. International target markets included Australia, Canada, Germany, France, Mexico and the United Kingdom.