FY25 Annual Report
AZ on the Rise
As we close out Fiscal Year 2025, the Arizona Office of Tourism (AOT) is proud to share the measurable progress we’ve made toward our strategic goals and our ongoing commitment to positioning Arizona as a premier travel destination.
To understand the larger economic impact of tourism to Arizona’s economy, click the button below.
Mission
We stabilize and strengthen local economies, protect environmental and cultural resources, create a meaningful visitor experience and enhance the quality of life for arizonans through tourism collaboration, promotion and development.
Vision
Create an Arizona experience that captures and nurtures the hearts and minds of people who call it home and travelers the world over in search of extraordinary adventure and natural wonders.
Categories
Curious to learn more? Check out the links below to view some of our past annual reports.