Arizona Brand Refresh Project
AOT conducted the first phase of its Arizona Brand Refresh initiative during FY24.
This fiscal year, AOT embarked on a statewide listening tour to gain insight from stakeholders on how they perceive our state and what issues they think impact Arizona. The intended outcome of this project is to build an updated brand identity for the state that instills pride in and reflects the values of Arizonans statewide.
Arizona Brand Refresh Resources
The culmination of the entire project will result in a brand playbook and new brand identity for Arizona including core brand attributes, messaging, and campaign that Arizona agencies and key stakeholders will be able to apply to their program of work.
This program started in mid-2023 as a chief initiative of CEO Lisa Urias with the goal of connecting face-to-face with a wide range of Arizonans in their communities to craft an updated state brand that reflects the diverse natural beauty, experiences and people of Arizona as they exist today.
Governor’s Office Communications
Templates
Business Cards, Google Slides, Letterhead
