Mission
We drive essential statewide tourism to stabilize and strengthen local economies, protect environmental and cultural resources, create a meaningful visitor experience and enhance the quality of life for Arizonans through tourism collaboration, promotion and development.
Vision
Create an Arizona brand that captures and nurtures the hearts and minds of people who call it home and travelers the world over in search of extraordinary adventure and natural wonders.
Executive Office
Strategic Initiatives
Marketing
Operations
Communications
Josh Coddington
Director of Communications and Public Information Officer