Phoenix Area Hotel Occupancy Falls Slightly to 44.1%
4th of July occupancy down 9 percentage points over 2019
PHOENIX, AZ. (JULY 10, 2020) –– The most recent weekly Arizona tourism data shows hotel occupancy in the Phoenix area at 44.1% for the week of June 28 - July 4, representing a decrease of 5 percentage points over last week. Phoenix had the 7th highest occupancy rate among the Top 25 U.S. markets. Occupancy is down 15.6% year-over-year for this time period.
This week’s occupancy decrease isn’t unexpected, as Phoenix-area hotel occupancy tends to decrease in the week leading up to the 4th of July in typical years. Sunday, June 28 started the week with occupancy similar to Sunday of the previous week, but occupancy decreased each day last week compared to the days of the week before. On the 4th of July specifically, occupancy was down 9 percentage points over last year.
Additionally, Revenue Per Available Room, or RevPAR, is down 18.5% over the same week last year. RevPAR, which is used industry-wide, is the most comprehensive measure of lodging performance.
Arizona drive traffic increases
Arizonans are traveling by car away from home 45% less now than they did prior to the beginning of the crisis in February, according to data measured on July 7 by the Arrivalist Daily Travel Index. Compared to the prior week, car travel by Arizonans increased by 9.8%, and Americans as a whole traveled 6.5% more this week than last week.
Travelers altering trips increases
A biweekly survey of American Travelers, conducted by Longwoods International, monitors travel plans. As of July 1, 76% of American travelers with trips planned in the next six months said they will change their travel plans due to the coronavirus.
The Arizona Office of Tourism provides this data on a weekly basis to help paint an accurate picture of the challenges facing Arizona’s tourism industry, which employed 192,000 Arizonans and contributed $1 billion to the state’s budget in 2018, and to track its recovery as a critical driver of Arizona’s economy.
Media Contact: Josh Coddington, (480) 438-4700, [email protected]
About the Arizona Office of Tourism
The Arizona Office of Tourism works to strengthen and grow Arizona's economy through travel and tourism promotion, positioning Arizona as the leading tourism destination for domestic and international travelers. Tourism is a key industry that provides positive economic impacts to every community, city and all 15 counties across the state.