Phoenix Area Hotel Occupancy Climbs to 48.3%
Phoenix #3 in U.S. Top 25 markets after steady weekly gains
PHOENIX, AZ. (JUNE 26, 2020) –– The most recent weekly Arizona tourism data shows hotel occupancy in the Phoenix region at 48.3% for the week of June 14 - June 20, representing another increase of 1 percentage points over last week. Phoenix had the 3rd highest occupancy rate among the Top 25 U.S. markets, continuing the Top 5 trend for another week. Occupancy is down 36% year-over-year for this time period.
View June 14 - June 20 Occupancy chart here
Occupancy on Friday and Saturday (June 19-20) was down slightly compared to the previous week, but Sunday-Thursday (June 14-18) occupancy was up over the previous week
Additionally, Revenue Per Available Room, or RevPAR, is down 36% over the same week last year. RevPAR, which is used industry-wide, is the most comprehensive measure of lodging performance.
Arizona drive traffic decreases
While still far below how frequently they were traveling prior to COVID-19 (Arizonans are traveling by car away from home 39% less now than they did prior to the beginning of the crisis in February), nearly every week has seen increases in the number of Arizonans venturing out, according to data measured on June 23 by the Arrivalist Daily Travel Index. Compared to the prior week, car travel by Arizonans decreased by 7.4%, whereas Americans as a whole are traveling 6.1% more this week than last week.
Travelers altering trips remains steady
A weekly survey of American Travelers, conducted by Longwoods International, monitors travel plans. As of June 17, 69% of American travelers with trips planned in the next six months said they will change their travel plans due to the coronavirus. This is consistent with the last survey from two weeks ago.
The Arizona Office of Tourism provides this data on a weekly basis to help paint an accurate picture of the challenges facing Arizona’s tourism industry, which employed 192,000 Arizonans and contributed $1 billion to the state’s budget in 2018, and to track its recovery as a critical driver of Arizona’s economy.
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Media Contact: Josh Coddington, (480) 438-4700, [email protected]
About the Arizona Office of Tourism
The Arizona Office of Tourism works to strengthen and grow Arizona's economy through travel and tourism promotion, positioning Arizona as the leading tourism destination for domestic and international travelers. Tourism is a key industry that provides positive economic impacts to every community, city and county across the state.