Phoenix Area Hotel Occupancy Climbs to 44.7%
Phoenix in Top 3 after steady weekly gains
PHOENIX, AZ. (JUNE 12 2020) –– The most recent weekly Arizona tourism data shows hotel occupancy in the Phoenix region at 44.7% for the week of May 31 - June 6, representing another increase of 2 percentage points over last week. Phoenix climbed to the 3rd highest occupancy rate among the Top 25 U.S. markets, continuing the Top 5 trend for the third week. Occupancy is down 32% year-over-year for this time period. View May 31 - June 6 Occupancy chart here
Nationally, urban areas continue to struggle with occupancy, while suburban, interstate and small-town hotels outperform the national average. This higher performance points to road trips to the interstate and small-town properties while occupancy at suburban hotels may be an indicator of travel to visit friends and family.
Additionally, Revenue Per Available Room, or RevPAR, for the week in Phoenix also improved but is still down 45% over the same week last year. RevPAR, which is used industry-wide, is the most comprehensive measure of lodging performance.
Arizona drive traffic increases
While still far below how frequently they were traveling prior to COVID-19 (Arizonans are traveling by car away from home 39% less now than they did prior to the beginning of the crisis in February), nearly every week has seen increases in the number of Arizonans venturing out, according to data measured on June 9 by the Arrivalist Daily Travel Index.
Travelers altering trips less
A weekly survey of American Travelers, conducted by Longwoods International, monitors travel plans. As of June 3, 2020, 69% of American travelers with trips planned in the next six months said they will change their travel plans due to the coronavirus. This is down from 75% the previous week and is the first time this metric has been below 70% since March 11.
The Arizona Office of Tourism provides this data on a weekly basis to help paint an accurate picture of the challenges facing Arizona’s tourism industry, which employed 192,000 Arizonans and contributed $1 billion to the state’s budget in 2018, and to track its recovery as a critical driver of Arizona’s economy.
Media Contact: Josh Coddington, (480) 438-4700, [email protected]
About the Arizona Office of Tourism
The Arizona Office of Tourism works to strengthen and grow Arizona's economy through travel and tourism promotion, positioning Arizona as the leading tourism destination for domestic and international travelers. Tourism is a key industry that provides positive economic impacts to every community, city and county across the state.