Local Media
AOT’s bilingual communications team consistently promotes both the economic benefits tourism delivers to Arizona communities while also executing a robust program of proactive public relations using earned media to promote in-state travel to Arizonans.
The positive impacts of AOT’s work and the Arizona tourism industry are communicated to a wide array of audiences, including partners, stakeholders, media, residents and consumers. AOT’s primary communications efforts include proactive media outreach, securing TV and newspaper interviews, managing dedicated social media channels and crafting the bi-monthly Tourism Tuesday newsletter. In FY25, the team also greatly extended its media outreach to Spanish-speaking Arizonans.
Results
- 450+ Number of English and Spanish-language
Tourism-related Articles/Broadcasts Generated - 800M Total Circulation
- $8M+ Total Value