International Marketing
AOT launched international business-to-consumer and high-funnel direct-toconsumer campaigns using elements of the domestic “Here You Are” campaign to inspire international visitation to the state.
The international marketing employed a wide variety of marketing tactics including efforts with Brand USA, Expedia, VDX, Skyscanner, Quantas, We are Explorers, Adventure World, The Great Outdoors TV show, Air France, Despergar, El Universal, RedTag, Natvio, TravelZoo, Go2Travel, The Radio Group, America Unlimited and sponsored content with National Geographic-CA and UK, Conde Nast, Players of Life—all in support of Invested Media Relations and Travel Trade division efforts. International target markets include Australia, Canada, Germany, France, Mexico and the United Kingdom.
Results
- 24 Business-to-Consumer Campaigns
- 14 Consumer Campaigns
- 5 In-Market Representatives