Fulfillment
AOT fulfills visitor requests for travel planning assistance, provides travel planning materials, disseminates monthly email correspondence for “opt-in” consumers and maintains comprehensive, informative websites to encourage extended visits to Arizona.
Consumer Media Results
Results
Total Bulk Distribution
- 299,271 Official State Travelers Guide
- 282,832 State Maps
Total Consumer Packets Distributed
- 43,214 Travel Guides and Maps
Consumer Packets Distributed to
- 62 Countries (Not including US)
Top 5 Consumer International Request Locations (Not including Canada for Consumer Packets)
- Official State Travelers Guide: CA, AU, NL
- State Maps: DE, FR, CA, NL
- Consumer Packets: UK, DE, IT, FR, AU
Top 5 Consumer Domestic Request Locations (Not including AZ)
- Official State Travelers Guide: NV, CA, CO, TX, NM
- State Maps: CA, TX, NM, UT, CO
- Consumer Packets: TX, CA, WI, FL, IL
Consumer Newsletter
AOT implemented a new monthly consumer newsletter template incorporating the agency’s new brand colors, branding and dynamic content. The open rate and click-to-open rate improved by 2%, averaging 46% and 6% respectively.
Results
- 82,000 Subscribers
- 44% Average Open Rate
- 4.4% Click to Open Rate
Consumer Website
The consumer website is being reimagined with a new look and feel to include streamlined navigation, improved functionality and user experience, dynamic content, accessibility, personalization and AI search. The improved VisitArizona.com will launch in July 2025.
Results
- 7,463,857 Annual Sessions Average 621,000 Per Month
- 5,816,218 Annual Active Users Average 480,000 Per Month
- 3 Page Views Per Active User