The Arizona Office of Tourism (AOT) is the Destination Marketing Organization (DMO) for the State of Arizona. AOT does not designate other Destination Marketing Organizations across the state. The designation decision lies with the local municipality, county, or tribal entity.

A Destination Marketing Organization is defined as an incorporated not-for-profit organization or governmental unit that is responsible for the tourism promotion and marketing of a destination on a year-round basis. DMOs must have an established tourism website or microsite and a dedicated tourism marketing budget.