Cooperative Marketing Program
The AOT Cooperative Marketing Program is designed specifically for rural destination marketing organizations (DMOs), regional partnerships, statewide tourism associations and Tribal entities. It promotes and encourages visitation to Arizona’s rural and Tribal destinations.
Through this program, industry partners outside Arizona’s major metropolitan areas collaborate with AOT on advertising efforts to extend the reach of their marketing programs, maximize available funds and increase the overall exposure of their destinations. Program opportunities feature a robust media plan that includes video/content production, distribution, digital, print, outdoor, AOT publications, custom programs, along with research and trade and media opportunities.
Results
- $2 Million Matched by AOT
- 44 Community Participants (Increased by 4 YoY)