Consumer Activations Calendar

Virtual Travel & Adventure Show - LGBTQ+ Travel

Date: June 6, 2021

Location: Virtual

AOT Division: Marketing, Trade & Media

Participants: Open to up to 8 statewide DMO partners, CVBs & Chambers

Cost: TBD

AOT Contacts: Alena Hicks, ahicks@tourism.az.gov

 

Program Summary: Consumer travel show targeting LGBTQ+ travelers. The show organizers have collaborated with IGLTA and Passport Magazine for event promotion. They are also identifying LGBTQ+ travel focused influencers to help push messaging to their networks.

Dallas Travel & Adventure Consumer Show - Rescheduled from March 2020

Date: September 11-12, 2021

Location: Dallas Market Hall, TX (In-person)

AOT Division: Marketing (Travel & Adventure show booths)

Participants: Open to statewide DMO partners, CVBs & Chambers

Cost: Varies (will be available in Rural Co-op)

AOT Contacts: Alena Hicks will be the main point of contact for the Travel & Adventure shows. She will distribute a participation form and booth information. This will be available in rural co-op. Marketing Partnerships: Alena Hicks at ahicks@tourism.az.gov

 

Program Summary: AOT will anchor an “Arizona Row” at the Dallas Travel & Adventure show the weekend of April 10-11, 2021. This show sees around 13K consumers and Dallas is a new target city for AOT. https://travelshows.com/shows/dallas/