Arizona Tourism University
AOT’s Arizona Tourism University (ATU) is an ongoing series of instructional webinars that assists Destination Marketing Organizations and other tourism professionals in developing and expanding their knowledge of the tourism industry, both in Arizona and nationally.
Results
- ATU hosted 6 webinars. Topics included:
- Understanding and using market research
- Updated statewide brand
- Best practices for tourism marketing
- Social media use and optimization
- Media relations and communications
- Engaging in a mutually beneficial partnership with the Hualapai Tribe
- The ATU catalogue is available to watch any time at: tourism.az.gov/arizona-tourism-university