AppreciateAZ

The assets within this toolkit are meant to help educate residents and visitors on the Seven Principles of Appreciate AZ. They were designed to capture the eye and tell a story.

As a member of the Arizona hospitality or retail industry, you play a crucial role to help promote Leave No Trace’s educational message with visitors and customers who are likely unaware of the negative impacts that can result from outdoor recreation.

As a member of the Arizona Visitor Center community, you play a vital role in how we promote Arizona as a travel destination. Along with local, regional and statewide attractions, destinations and dining, you can help play a crucial part to help promote Leave No Trace’s educational message with visitors and travelers who are likely unaware of the negative impacts that can result from outdoor recreation.

If you are eager to learn how you can responsibly enjoy all that Arizona’s outdoor wonders have to offer, you are in the right place! This is an introduction to Leave No Trace. We share helpful information with a simple framework of minimum impact practices to apply when spending time outdoors.

Color your way through this kit, you’ll learn more about the Leave No Trace Seven Principles and AppreciateAZ including how to help protect Arizona’s natural icons for generations to come.

The impact of destination marketing extends far beyond the confines of hotels and attractions. Our collective work and the decisions we make as an industry impacts resident quality of life and our natural and cultural resources. The recognition of this new level of responsibility is defined as destination stewardship.

In 2020, the Arizona Office of Tourism (AOT) partnered with the Leave No Trace Center for Outdoor Ethics to create statewide messaging for responsible non-motorized outdoor recreation. This collaboration led to the creation of AppreciateAZ’s 7 Leave No Trace Principles.