To extend the reach of Arizona’s advertising program and to maximize resources, AOT has created a variety of opportunities for its tourism partners. Communities and businesses can take advantage of everything from free listings to high impact ads. To get started, check out Working with AOT.
ARIZONA UGC PARTNER NETWORK
AOT is making it easier for tourism-marketing organizations across the state to find and use imagery created by social-media users.
Every day, locals and visitors capture photos and videos of their experiences in Arizona and share this content on social-media platforms. This imagery is authentic, trusted and influential to other travelers seeking an Arizona experience. However, it can be time consuming to search for such content and request rights to it for marketing purposes.
With this in mind, AOT is partnering with the visual-marketing platform CrowdRiff to launch the “User-Generated Content Partner Network,” the first of its kind in Arizona. This network enables members to not only efficiently search for regional user-generated imagery on platforms such as Instagram, but to easily share that imagery with AOT. In turn, AOT is able to amplify the reach of these photos and videos across its Visit Arizona social media accounts and marketing channels.
Resorts, attractions, convention and visitors bureaus, and other tourism-related businesses or civic entities in Arizona are eligible to participate in the network. This network is powered by software provider CrowdRiff, and special pricing has been negotiated on behalf of all Arizona tourism organizations.
To learn more about the network, organizations can register for a free webinar scheduled for April 26 at 2 p.m. You can also consult our FAQ page.