The Marketing Cooperative
Designed for rural DMOs, regional partnerships, statewide tourism associations and tribal entities.
Guidelines and application for AOT's FY18 Rural Marketing Cooperative program will be available beginning June 5. AOT's Rural Marketing Cooperative program is designed to help drive visitation to Arizona's rural and tribal destinations. The program features a robust media plan that includes online, print, outdoor and AOT publications. The campaign runs from Sept. 1, 2017 to Aug. 31, 2018.
Arizona's rural destination marketing organizations (DMOs), Tribes and statewide tourism-marketing groups are invited to apply. AOT welcomes regional partnerships between metro DMOs, rural DMOs and Tribes. Qualifying applicants will receive subsidized rates. Budget allocations are contingent on AOT's available funding.
On June 7 AOT will host a Rural Marketing Cooperative webinar where we'll discuss the program guidelines, including eligibility and the application process. We'll also review the marketing plan (target markets, list of opportunities and AOT’s supporting campaign).