As the only public agency that provides a statewide platform to market Arizona, the Arizona Office of Tourism (AOT) is dedicated to developing, implementing and maintaining marketing programs that keep Arizona top-of-mind as a world-class travel destination all directed at strengthening and expanding Arizona’s economy.
Tourism is the largest export-industry in Arizona, generating $21.2 billion of direct spending, $3.09 billion in local, state and federal taxes and 184,200 jobs in 2016. In addition to the attraction of more visitors, an engaging and enjoyable travel experience can also be a critical first step in attracting new residents, entrepreneurs, and businesses to move to Arizona.
Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of AOT’s 5-Year (FY2017 - FY2022) Strategic Plan is to lay the foundation upon which our agency will take the lead and assist in the continued growth and prosperity of our industry over the next several years, further contributing to the overall economic development of the state.
The Arizona Office of Tourism encourages you to take a few moments to review our current Strategic Plan. Annually, the plan will be evaluated, updated and posted here on our website.